Lens Selection in Product Photography: What Kind Works Best?

January 12th, 2024

Product photography is a critical aspect of marketing and advertising. It's the visual representation of your product that can make or break a sale. Therefore, it's essential to ensure that your product images are of the highest quality. One of the key factors that contribute to the quality of product images is the lens used in capturing the photos. This blog post will delve into the world of lenses and help you understand which lens works best for product photography.

Understanding Lenses

Before we dive into the specifics, it's important to understand what a lens is and how it works. A camera lens is a photographer's eye. It's the tool that allows you to capture the world around you in a specific way. The lens you choose can significantly affect the final image, influencing factors such as depth of field, distortion, and perspective.

Prime Lenses vs. Zoom Lenses

There are two main types of lenses: prime and zoom. Prime lenses have a fixed focal length, meaning they can't zoom in or out. They are known for their superior image quality, wider apertures, and generally lighter weight. On the other hand, zoom lenses offer a range of focal lengths, providing more flexibility. However, they often compromise on image quality and aperture size.

Best Lenses for Product Photography

When it comes to product photography, the choice of lens depends on the product size, the level of detail required, and the style of the image you want to create. Here are some of the best lenses for product photography:

1. Macro Lenses

Macro lenses are perfect for capturing small products or intricate details of larger products. They allow you to get close to the subject and capture it in great detail. Macro lenses typically have a focal length of 60mm to 105mm.

2. Standard Lenses

Standard lenses, often in the range of 50mm to 60mm, are great for product photography. They provide a natural perspective that closely matches what the human eye sees. This makes them ideal for product shots that aim to represent the product accurately.

3. Telephoto Lenses

Telephoto lenses, with focal lengths of 70mm and above, are great for creating a shallow depth of field. This allows you to focus on the product while blurring the background, making the product stand out. They are ideal for large products or when you need to shoot from a distance.

4. Tilt-Shift Lenses

Tilt-shift lenses allow you to control the plane of focus and perspective. They are perfect for product photography where you need to control distortions and maintain sharp focus across the entire product.


Choosing the right lens for product photography is crucial in creating high-quality images that attract and engage customers. While the choice of lens depends on various factors, including the product size and the desired image style, macro lenses, standard lenses, telephoto lenses, and tilt-shift lenses are some of the best options for product photography. Remember, the best lens is the one that helps you achieve your creative vision and showcases your product in the best possible light.