Pricing the Picture: How Much Should Product Photography Cost?

January 11th, 2024

In the world of e-commerce, product photography plays a pivotal role in driving sales. High-quality, professional images not only enhance the aesthetic appeal of your website but also build trust with potential customers, helping them visualize the product before making a purchase. However, one question that often arises is, "How much should product photography cost?"

The answer isn't straightforward as the cost of product photography can vary significantly based on several factors. This blog post aims to shed light on these factors and provide a general idea of how much you should expect to pay for product photography.

Factors Influencing the Cost of Product Photography

1. Experience and Expertise of the Photographer

The photographer's experience and expertise are among the most significant factors that influence the cost. A seasoned photographer with a proven track record in product photography will likely charge more than a novice. They bring to the table years of experience, technical skills, and an eye for detail that can make your products stand out.

2. Complexity of the Shoot

The complexity of the shoot also plays a crucial role in determining the cost. If your product requires intricate lighting, detailed staging, or specific props, the cost will be higher. Similarly, if your product is large or difficult to handle, it may increase the cost.

3. Number of Products

The number of products you need to be photographed will directly impact the cost. Some photographers offer a discount for bulk orders, so if you have a large number of products, you might be able to negotiate a lower price per product.

4. Post-Production Editing

Post-production work, such as editing and retouching, can add to the cost. While some photographers include basic editing in their pricing, others may charge extra for this service.

5. Usage Rights

The cost can also depend on how you plan to use the images. If you intend to use the photos for a local advertising campaign, it may cost less than if you plan to use them for a national or international campaign.

General Pricing Guidelines

While the cost of product photography can vary widely, here are some general pricing guidelines:

  • Beginner Photographers: If you're working with a photographer who is just starting out, you might expect to pay anywhere from $25 to $75 per hour.

  • Intermediate Photographers: Photographers with a moderate level of experience might charge between $75 and $150 per hour.

  • Experienced Photographers: For top-tier, experienced photographers, you could be looking at anywhere from $150 to $500 per hour.

Remember, these are just rough estimates. The actual cost could be higher or lower depending on the factors mentioned above.


Investing in professional product photography is a wise decision for any business. While it might seem like a significant expense, the return on investment can be substantial. High-quality images can enhance your brand image, attract more customers, and ultimately drive more sales.

When budgeting for product photography, consider the factors that influence the cost and remember that the cheapest option isn't always the best. It's essential to find a photographer who can deliver high-quality images that align with your brand and appeal to your target audience.